Posts Tagged ‘Dilbert’

Social Media @Work

May 7, 2010

This blog was inspired by a recent post by James Bennett on The Melcrum Blog found here.

The future of internal communications is social media. Facebook and  Twitter at work? But won’t employees become distracted and caught in a web of gossip and Farmville? The answer my archaic friend, is that they already are poking and re-tweeting at work, so why not make it part of work?

Employees are using Facebook to stay in the loop at work, and even to do work. So if they are already there, then why not move internal communications to them, instead of making them move to you? Ford, Levi’s, Coke, and Mac, among others, are scrapping their corporate websites and driving traffic to their Facebook pages. See related blog.  Why not do the same with internal communications?

Let’s think this through logically. Say your company has 30,000 employees, your intranet site is not getting the traffic you would like, and emails seem to just further overload your employees’ already brimming inbox. On top of all of this, employees are not reading key messages. Is this not the point of it all: to communicate with employees? Why should it matter if they receive and engage in a dialogue with executive and each other via  http://www.facebook.com/ford instead of the Ford intranet?

These are the benefits of standing on the shoulders of giants.

1. Transparency: everyone can read and take part in your company’s internal dialogue (if privacy is an issue, which really isn’t in most cases, than adjust your user settings).

2. Everyone is already using Facebook: there is no training, promoting, nagging etc. just tell your employees the page address.

3. Employee morale becomes tangible: management can see, measure, and respond to issues brought up by employees.

4. Intranets are boring: this is not always the case, but sadly, it often is.

5. Employees have a voice and build a network together: trust me, the public values what regular employees have to say more than the brass.

6. Facebook is free: Intranets are not.

These are just some benefits of using popular social networking sites for internal communications. There are many, many more.